![]() While he had worked for some bigger companies in the past, his true success has come from developing games for the App Store. ![]() The aim of the game is to simply get a chicken to cross the road, although a few obstacles make it harder than it sounds.Ĭrossy Road itself was developed by Matthew Hall, 39, a developer who grew up on a sheep farm in Western Australia. More recently, the success of Crossy Road, a mobile game that reached number one right across the world has shone a light on the indie developer scene in Australia. “We didn’t want any consumable purchases, we wanted to do something that everybody could pay a little bit for if they wanted to, but where it wasn’t necessary to keep paying.”Ĭrossy Road was downloaded more than 10 million times from Apple’s App Store in its first month, then another million downloads in its first weekend on Android’s Google Play store in January.Phil Larsen with Alex Butterfield and Gemma Refalo, members of his Fruit Ninja team. We just needed to figure out a fun reason for players to watch them,” he said. “I played Disco Zoo and thought that video ads were a really good way to earn money without getting into people’s faces. ![]() “We wanted it to be free, so that everyone has a chance to play,” said Hall, citing another indie mobile game, Disco Zoo, as inspiration. The characters can also be unlocked by spending coins earned from watching the adverts. ![]() The figure was revealed by games technology company Unity, which provides the video ads, in an interview posted on its official blog with Hipster Whale’s Australian co-founders Andy Sum and Matt Hall.Ĭrossy Road is free to download and play, but makes its money from the video ads and also for in-app purchases when players buy characters, which range from penguins, cats and pigs to wizards and robots. Not bad work considering that the iOS version of Crossy Road launched in mid-November 2014, with its version for Amazon devices following just before Christmas, and then Android in early January. ![]()
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